According to data released by market research agency Canalys, the shipments of two Chinese mobile phone brands in the European market have grown significantly, and their market share is approaching that of Apple.
The European market is one of the two most valuable markets in the world, and the other major market is the US market. However, due to well-known reasons, it is difficult for Chinese mobile phone companies to enter the US market. As a result, the European market has become a must market for Chinese mobile phones.
In the past few years, Huawei has been the leader in the European market among Chinese mobile phone companies, but since the third quarter of last year, Huawei’s mobile phone shipments in the European market have continued to decline. Shipments in the European market fell by more than 30% again, and the market share was only 14%, which was only about half of the peak period, ranking fourth in the European smartphone market.
With the decline of Huawei’s mobile phones in the European market, Chinese mobile phone companies such as Xiaomi and OPPO have begun to enter the European market. They are quickly filling the vacancies of Huawei’s mobile phones, and their shipments in the European market have continued to soar. Among them, Xiaomi has become a Chinese mobile phone company. Market leaders in Europe, putting pressure on Apple and Samsung.
According to the data given by the market research agency Canalys, Xiaomi’s mobile phone shipments in the European market in the third quarter increased by 91% year-on-year, ranking second among the top five in terms of year-on-year growth rate, and its shipment growth rate was significantly ahead of the top two. Samsung, Apple, Samsung, and Apple’s shipments in the European market grew by only 3% and 9% respectively.
In the quarter, Xiaomi’s market share and Apple’s market share were both 19%, but Xiaomi’s shipments were slightly behind Apple, so Apple and Xiaomi ranked second and third respectively in the European smartphone market. According to this Gaining momentum, Xiaomi seems to have a chance to beat Apple to take second place in the European smartphone market.
However, considering that the fourth quarter is often the highest quarter for Apple’s iPhone shipments, it is estimated that Xiaomi is unlikely to beat Apple in the European market this year, and Xiaomi will have the opportunity to replace Apple in the European market and enter the top two in the European smartphone market next year.
Another Chinese mobile phone brand, OPPO, is also targeting the European market. In the third quarter, OPPO’s shipments in the European market soared nearly four times year-on-year, but its market share was only about 3%, ranking fifth in the European smartphone market. well below the top four. The year-on-year growth rate of OPPO in the European smartphone market is extremely high, because its base is too small.
Chinese mobile phone companies have relied on China, the world’s largest smartphone market, to rise in the past decade. As they grow in the domestic market, they have begun to compete in the international market to compete with internationally renowned brands such as Samsung and Apple.
Although Huawei has suffered setbacks in overseas markets due to well-known reasons, Chinese mobile phone companies such as Xiaomi and OPPO quickly took over the banner of Huawei, proving that the Chinese mobile phone industry has the strength to go international. Mobile phone companies will also quickly keep up and continue the road of internationalization.