IDC released a report on China’s wearable device market in the third quarter of 2019. The report shows that China’s wearable device shipments in the quarter were 27.15 million units, a year-on-year increase of 45.2%, of which Xiaomi, Huawei and Apple ranked the top three in terms of market share.
IDC released Q3 China wearable device shipments
According to the survey data, Xiaomi’s wearable device market share was 25% in the third quarter, a decline compared to the same period last year, but it still held the top spot; Huawei’s wearable device market share was 20.7%, compared with 10.4% in the same period last year. The biggest increase, the ranking also rose from the third last year to the second; the third place is Apple, with a market share of 13%.
In addition, IDC said that with the summer vacation and the opening semester of the third quarter, BBK’s little genius ushered in the peak season of children’s watches, ranking first in the children’s watch market. After the acquisition of Kido, Qihoo 360 still uses 360 as the main shipping brand, and currently ranks fifth.
Forecast for the next five years
IDC said that the large-scale shipment of Xiaomi Mi Band 4 in the third quarter was an important factor to ensure Xiaomi’s position in the first place. Similarly, the launch of Huawei Band 4e and children’s watches helped it achieve double growth in the same period and month-on-month. It is also due to the launch of new products such as AirPods Pro.
In terms of functions, the LTE version will gradually increase, and it is expected that by 2023, 28% of adult watches will have independent communication functions; headphones will also gradually be equipped with independent computing chips. Wearable devices will be more connected to the IoT ecological platform, and through the connection with home, mobile and in-vehicle smart devices, they will be more IoT-oriented in application scenarios. .
It is worth mentioning that although the ranking of the top five in this quarter basically did not change, their market share increased from 59.8% last year to 70.2%, and the corresponding share of other manufacturers has shrunk significantly.